Happy Thanksgiving! Here it is mid-November and time
to announce a subdued (from a wine sales standpoint) start to the holiday
season. Patricia Green Cellars has released their 2006 vintage Pinot
Noirs, and many of
New Restaurants: 3
New Retail/Wine Bar Outlets: 4
New Sales People: 0
(928) 445-4300
(480) 816-9190
(480) 633-1313
AJ’s Fine Foods at Lone Mountain
(480) 816-5959
(520) 398-8142
Vino 100
(520) 575-8466
When Laurie and I started distributing wine in 2001 we had a business plan that had both of us doing the work of buying, warehousing, selling, delivering, billing, administration and so forth. As time went on we found that we could not stretch to do some of the things. We fixed things as they broke. We are now six times bigger than our original business plan, and things continue to be stretched to the limit in different areas. One such limit has been my recognition that I have to be more of a sales manager and focus on recruiting and training. I can no longer run around like the proverbial one legged man in an ass kicking contest. So, I have severely limited the number of my accounts, and put more effort into teaching our sales team about our portfolio and philosophy.
The rambler rambles on…
From all of us at Orangewood Wines,
Richard (newsletter writer) and Laurie (editor)
Orangewood Wines