Subject:
Orangewood Wines Newsletter - Volume 3, Issue 26 – April 14, 2009
Sent: Tuesday, April 14,
2009 7:33am
Introduction
On April 26th between 1 and 4 PM, we will be holding
a trade only warehouse sale at 2937
West Thomas Avenue in Phoenix. Other distributors in our
shared warehouse will be participating, so it may be worth your while to come
along to sample wines and make great buys. Orangewood Wines will focus on
remainders and overstocks and will offer them on the basis of buy one case get
one case free. Your sales representative should be able to give you a
heads up on what wines will be offered. See you there.
Box Score
New
Restaurants: 2
New Retail/Wine Bar
Outlets:
0
New Sales
People: 1
Contents
New
Restaurants
New
Sales People
Rambling
New Restaurants
Mastro’s Ocean Club
15046 North
Kierland Boulevard
Scottsdale, AZ
85254
(480) 443-8555
Portland’s Restaurant & Wine Bar
105
West Portland Street
Phoenix, AZ 85003
(602)
795-7480
New Sales People
Zoya Vora-Shah. Zoya has
a background that includes selling for small wine distributors in Washington D.C. and Florida, as well as selling for a large distributor in Arizona. She has
recently been working for a wine store in Phoenix.
With this strong background in wine sales, she is a great addition to our team
and we are delighted to have her on board. Zoya
is responsible for Tempe, Ahwatukee and South Phoenix.
Rambling
Back in 1998 when we first registered the name Orangewood
Consulting as an LLC we had no idea that we would be selling wine. We
knew that no one could pronounce “Corles” (“corls” for Americans, “calls” for
Brits), or if they could pronounce it, they could not spell it, making
directory enquiries impossible. This meant that the usual “Corles and
Associates” was not going to work. Gazing out my office window at the
road sign “Orangewood Avenue”,
I said “Thank you” and we became Orangewood Consulting. The name was a
success, so when we added wine distribution, we didn’t bother with a new name
and LLC. After a couple of years, we found that people thought we
consulted in wine matters, rather than selling the stuff. Hmmm… so we
trade named the dba (doing business as) name of Orangewood Wines. That
worked just fine, and we added a tag line of “Arizona Wine Distribution” to
avoid us wasting time with customers in, for example, Thermopolis, Wyoming.
Now that we have become established and pretty well recognized in Arizona, our man in the
north, Jim Wallace, suggested that
we consider revising our tag line to something like “Small Winery Pros”.
I agreed with the concept but not the wording. We then considered using
“boutique”, but Jim thinks this is
over-used. We considered using “hand crafted” but Suzy
Gullett of Vino Noceto thinks that is passé. Something
like “Arizona Small Family Winery Specialists” sounds as if we are representing
Arizona Wineries which is not the case - not to mention that we would need
larger business cards. Hey, I said not to mention that. So we are
leaning towards something like “Small Family Winery Specialists”. Your
thoughts and suggestions are welcome.
The Rambler
rambles on…
From
all of us at Orangewood Wines,
Richard
(newsletter writer) and Laurie (editor)
Orangewood
Wines